Across America, drivers who travel our nation's highway systems are turning into truck stops, travel plazas and turnpike rest areas for supplies and travel information. TransCore's Digital Displays provide local, regional, and national advertising and information to this highly mobile audience. In a typical ten-minute digital broadcast, travelers get weather and lodging information, highway and road conditions, information about local attractions, safety alerts, load matching and freight information.
TransCore Media brings you advertising media opportunities targeting drivers where they stop for gas, food, email and services. TransCore's Digital Displays are located in 1200 travel plazas and turnpike rest areas across this great land. Coast to coast, we've got you covered with complete coverage in small markets and all of the top fifty.
Once you have chosen your market(s) you can mix and match messages right down to the location level. You can trigger your promotional messages to the day, time, inventory levels, CRM; whatever drives your advertising.
Research
Much of advertising interrupts people's lives; it is in people's eyes and ears wanted or not.
But TransCore's audience chooses to get the message. They access our digital displays, literature racks, location directories and courtesy phone centers seeking information. Choice makes them more receptive to your message, which makes your advertising more effective.
How do we know? -From research conducted among our audience.
When asked "At stops where our digital displays are available, how often do you look at them?", 53% of respondents recall looking every time they re-fuel.
Asked how much they liked carious features and why, TransCore's weather and road condition information received incredibly high positive responses.
And that's not all we learned. Digital displays have very high recall rates.
45% of drivers who have viewed digital displays recalled seeing advertising.
Of those, 73% were able to recall a specific ad.
81% of drivers use travel plazas for food and/or stores.
77% of drivers who view digital displays use or intend to use the internet.
--Research conducted by Gilmore Research Group.
Methodology and results available upon request.
