About Our Audience

Our audience is travelers. They are on the road, out-of-home, but not out of touch. Leisure travelers, Rv’ers, business commuters and professional drivers. We deliver them in numbers: 3.6 million-plus drivers every day. We reach them in controlled environments: in travel plazas and truck stops, and on tollroads using vivid digital displays, literature racks, other signage and POP displays.

Travel Plaza Usage:

Average # of drivers per day 3,500
Total drivers per month 3.8 million
Time spent per stop 30 minutes
Number stops per travel day 3

Fast Food Preferences:

Wendy’s: 67%
Subway: 66%
Burger King: 61%

Tobacco Usage:

Smoke: 60%
Smoke free: 85%

Today’s travel plazas are appointed lobbies, a variety of service choices, nationally known restaurant franchises, movie theaters, and more make these comfortable places for travelers of all kinds to take a break from the road.

Some other facts:

29% of consumers who represent 77% of all miles traveled are college educated with children in the home.
The 35-54 cohort leads in the increase in RV ownership.
The typical RV owner owns a home and has an annual income exceeding $54K.
77% of vacationers plan to drive.
95 million Americans commute by auto each day.
Daily vehicle trips have increased 110% since 1970.
Americans travel an average of 3.4 trillion miles annually.
Road travel increased 22% since 9/11.
Business “Super” Commuters travel 100+ miles a day.
Business commuters stop 2 to 3 times per trip