Research

The media may be the message.

Much of advertising interrupts people's lives; it is in peoples eyes and ears wanted or not.

But TransCore's audience chooses to get the message. They access our digital displays, literature racks, location directories and courtesy phone centers seeking information. Choice makes them more receptive to your message. Which makes your advertising more effective.

How do we know?

Research among our audience.

When asked "At stops where our digital displays are available, how often do you look at them?", 53% of respondents recall looking every time they re-fuel.

Asked how much they liked carious features and why, TransCore's weather and road condition information received incredibly high positive responses.

And that's not all we learned. Digital displays have very high recall rates.

45% of drivers who has viewed digital displays recalled seeing advertising.
Of those, 73% were able to recall a specific ad.
81% of drivers use travel plazas for food and/or stores
77% of drivers who view digital displays use or intend to use the internet.

If you'd like to know how our research among users of travel plazas was conducted send us an email and we'll send the methodology and results to you.